Finding out how much traffic your site has and how your users interact with it is always crucial. Such information will enable you to scale your backend properly, fine-tune the user experience and weed out unused features. Some even go so far as claiming that data is the “gold of our time”. Regardless of the truth of that claim, few can dispute the usefulness of user analytics data.

The go-to solution for most developers is to use Google Analytics (in fact used by 55% of all websites) or some other third party framework. Although this can surely be a valid choice and a quick way forward, using a third party tool to handle user analytics data raises some concerns. First of all, you give away data about how your product is being used for free (or perhaps you even pay for it!). And more importantly, it makes it harder for you to guarantee that potentially sensitive user data is handled in an anonymous and secure way. The best way to guarantee that your data is in safe hands is to let as few hands as possible get in touch with the data.